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Telecommunications
With decades of experience and dozens of clients, we know the analytics that communication services providers need to grow their businesses.
Using an all-encompassing telecom analytics platform is daunting, so we have created a targeted analytics packages. Each package provides sophisiticated dashboarding and data analysis. You can hit the ground running with the Sales Product Analysis, Sales Rep Commissions, Fiber Broadband Project Analysis, and Marketing Promotion Effectiveness packages.
These packages can integrate with any BSS/OSS telecom billing system and are automatically integrated with the CommSoft BSS/OSS.
Telecom Analytics Packages
Sales are the lifeblood of every business and the telecom industry has challenges.
Automation of telecom sales reps commissions is challenging but paramount.
Service providers build out service footprints, but how do they measure these projects?
Thousands a year are spent on marketing promotions. But did they bring new customers?
Information Dashboards
Sales Analysis
Sales are the lifeblood of every business. The telecommunicatinos industry has unique challenges because it is a high volume, low margin business and demands a high performing analytics platform.
- Product managers – need to understand product take rates by line of business and geographic areas.
- Executives – need to track corporate goals to take rates on product initatives.
- Scheduling teams – need to view the sales pipeline to properly plan.
Neat Data’s Telecom Sales Analysis package provides analysis for product trends using time intelligence, view top 10 products by count and revenue, and provides finance leaders sales amount with growth insights.
Sales Rep Commissions
Sales teams for telecommunications companies have unique challenges. Like many industries, these reps are typically provided monetary incentives based on their sales performance. Calculating commissions has several challenges, including:
- High Volume – the large volume of sales transactions in telecommunications companies leads to cumbersome and error-prone procedures for calculating commissions.
- Complex Payout Rules – companies need to be creative when developing commission rules, but this often leads to complex calculation requirements.
- Inbound versus Outbound – Inbound sales teams might require different payout structures compared to the outbound sales teams.
Neat Data’s Sales Rep Commissions package automates payout calculations. This module often frees up a full-time employee or part-time employee whose job is to manually calculate these commissions. Payout calculations are automatically calculated daily by sales rep, team lead, and many other metrics.
Fiber Broadband Projects
Practically every communication service provider is overbuilding new service areas and converting technology in existing areas. Service providers understand they need to implement advanced future-proof technology, typically fiber. Funding mechanisms such as BEAD are driving this push. Building out service areas brings challenges:
- Several Projects – our telecom clients simultaneously track from dozens to hundreds of fiber or broadband projects.
- Complex and High Data Volumes – each project tracks hundreds or thousands of service locations. Combine this data with thousands of sales transactions.
- Intricate Metrics – each service location requires multiple metrics, including technology conversions, product take rate, and conversion rate.
Neat Data’s Fiber Broadband Projects packages monitor metrics across various projects and numerous service locations. These automated calculations provide executives with regular updates on the performance of these capital-intensive projects.
Promotion Effectiveness Package
Service providers run several marketing promotion throughout the year. Each promotion should add new cutomers and retain existing customers. Many challenges arise for measuring promotion effectiveness:
- Finance versus Marketing – the classic, repeated debate is whether or not a proposed promotion is worth the investment.
- Complexities around Take Rate – mapping the charge codes of the offered promotion against all newly added products is challenging.
- Complexities around Stickiness Rate – for customers that were added as part of the promotion, tracking their lifetime to determine if the promotion caused stickiness is daunting.
Neat Data’s Marking Promotion Effectiveness package closely measures promotion projects, promotion take rates, and customer promotion stickiness. Our analysis helps understand the impact of your investment in marketing promotions.